what happens when influencers start hopping from one brand to another? Wont that dilute their credibility? If one day they’re promoting one product and the next day a competitor’s, who’s going to take them seriously?
But if companies offer long-term contracts or make the influencers a part of the company's story and culture, it could create a more genuine partnership
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what happens when influencers start hopping from one brand to another? Wont that dilute their credibility? If one day they’re promoting one product and the next day a competitor’s, who’s going to take them seriously?
But if companies offer long-term contracts or make the influencers a part of the company's story and culture, it could create a more genuine partnership