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Discussion on: TikTok may add AI avatars that can make ads

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Jeremy Beckler

These would probably be an assisted way for advertisers to make AI avatars and then use the avatar for a sponsored ad.

Iā€™m not sure as an advertiser I would be completely interested in this. Especially if my competition is doing this and people become keen at spotting it. Ironically, I think advertising needs to evolve to be more creative, not less, in a world where AI is prominent.