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Discussion on: Podcast deals turn off exclusivity

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Criss F

The way I see it, this shift to a licensing model can be seen as both good and bad for podcast makers:

Good:

  1. Increased Reach: Shows are now available on multiple platforms, potentially reaching a broader audience.
  2. Revenue Opportunities: Advertisers may bring in more revenue, and creators could benefit from revenue-sharing models.

Bad:

  1. Increased Competition: With shows available everywhere, competition for listeners’ attention may intensify.
  2. Dependency on Platforms: Creators might become more reliant on platform deals, impacting independence.