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Discussion on: Ask CBX: How could the SAG-AFTRA strike impact future collaborations between gaming companies and voice actors?

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Criss F

I could see the strike shifting the power dynamics. Voice actors are already underpaid compared to how much their work drives a games success. Just look at how iconic performances like the Last of Us or God of War or Cyberpunk were driven by voice talent (and actors in genreal). If SAG-AFTRA gets better conditions, it could lead to bigger budgets for performance capture overall, and maybe even create a trend where voice acting plays a more central role in game marketing