CBX

Discussion on: Paying creators based on engagement encourages harmful collusion

Collapse
crissfuture profile image
Criss F

Fraud is a major issue and creators can easily game the system by buying fake followers or likes, leading companies to pay for engagement that isn’t real or valuable. High engagement numbers don’t necessarily translate to meaningful interactions or conversions either. A smaller, genuinely engaged audience is far more valuable than a large, disengaged one.