Fraud is a major issue and creators can easily game the system by buying fake followers or likes, leading companies to pay for engagement that isn’t real or valuable. High engagement numbers don’t necessarily translate to meaningful interactions or conversions either. A smaller, genuinely engaged audience is far more valuable than a large, disengaged one.
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Fraud is a major issue and creators can easily game the system by buying fake followers or likes, leading companies to pay for engagement that isn’t real or valuable. High engagement numbers don’t necessarily translate to meaningful interactions or conversions either. A smaller, genuinely engaged audience is far more valuable than a large, disengaged one.