Bluesky, a decentralized social media platform, has taken to Meta's Threads app to attract new users by highlighting frustrations with Meta's moderation policies. Recently, complaints have surged on Threads about engagement bait and strict content moderation, which has led to increased discussions about Bluesky as a possible alternative.
On Threads, Bluesky promoted itself with posts like “We’re not like the other girls… we’re not owned by a billionaire,” emphasizing user control over content. This strategy has gained traction, making “Bluesky” a trending topic on Threads. Bluesky’s approach to moderation is notably more flexible, allowing users to customize their content experience and even use their own moderation tools, contrasting sharply with Threads' centralized moderation practices. Whether this visibility will lead to substantial user migration remains to be seen, but Bluesky has seen a recent uptick in user numbers.
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