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Discussion on: TikTok’s top trending videos reveal a fractured culture

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Cherri

TikTok's algorithm creates a hyper-personalized experience, making some of these top trends either instantly recognizable or completely obscure.

The shift towards niche content over metrics is tough for the traditional social media success platform advertisers. It's a double-edged sword - great for creators carving their own space, but perhaps a puzzle for brands accustomed to a one-size-fits-all approach.

The diversity in trends is actually a beautiful thing to see, and what the internet is all about imo.