Brands think they are immune to copyright law if they are just posting on social media, but obviously that's not true.
The “fair use” argument doesnt hold water in most cases, especially when it comes to marketing. If you're using someone else's work to promote your brand, you're in a legal grey area at best, and straight-up infringing at worst.
Not to mention, the fair use argument is tricky. It's not just about how much you transform the original work, but also the purpose. If you're making money off of it, the courts are less likely to see it as fair use.
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Brands think they are immune to copyright law if they are just posting on social media, but obviously that's not true.
The “fair use” argument doesnt hold water in most cases, especially when it comes to marketing. If you're using someone else's work to promote your brand, you're in a legal grey area at best, and straight-up infringing at worst.
Not to mention, the fair use argument is tricky. It's not just about how much you transform the original work, but also the purpose. If you're making money off of it, the courts are less likely to see it as fair use.