Both can be true. I think we have come a long way in being able to get the word out, but with that progress comes a significant cycle of work that is needed to maintain (or feel the need to maintain) some sort of presence online.
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I don’t see how this is anything really that new in the world of marketing.
Prior to today, arguably things were much worse. People had to have huge budgets or manually walk door to door to even get their voice heard.
I understand it’s not fun to force marketing, but we have come a long way in terms of opportunities.
Both can be true. I think we have come a long way in being able to get the word out, but with that progress comes a significant cycle of work that is needed to maintain (or feel the need to maintain) some sort of presence online.