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Discussion on: Emma Thompson Is Right: The Word ‘Content’ Is Rude

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Brandy Sousa

I was always skeptical of the title “content creator”. It seems both so non-descriptive and has a negative association at the same time.

Creators are so diverse, and the term creator is almost absurd as well, but maybe the best way to talk about people? It’s tough because it’s a broad group, and it’s an easy way to talk about people who are more in-control of the means of distribution.