When it comes to tailoring his content strategy for each platform, Flom has some insider advice for aspiring influencers. “If a platform gives you an amount of time, try and take all of that. Meaning that if YouTube short says you can have a video that’s up to 60s make that video 60s,” he explains. The reasoning behind this approach is simple: “All of these platforms want to keep their viewers on the platform for as long as possible,” he says. By creating content that maximizes the allotted time on each platform, Flom believes creators can increase their chances of receiving preferential treatment from the algorithms.
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