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Why successful creators are putting limits on themselves

Justin Welsh discusses the paradox of freedom in creativity, productivity, and business, arguing that too much freedom can lead to overwhelming choices and hinder action. He advocates for embracing constraints to drive focus and efficiency, using examples like Twitter's character limit, Basecamp's small team, and ConvertKit's 30-day challenge. Welsh offers practical advice on applying constraints in areas like product creation, marketing, content creation, time management, and decision-making. By introducing limits, creators can focus their efforts, make quicker decisions, and achieve better results with less waste. He encourages starting small, applying constraints, and observing the creative solutions that arise.

Discussion (2)

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Jeremy Beckler

I dunno, sometimes limits just stress me out. I get the idea of constraints being beneficial, but if they too strict, I end up feeling paralyzed and can’t get anything done at all

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Nir

I think it depends on how you frame it. Constraints don’t have to be about pressure; they can be about focus. You could see it as a way to hone in on what’s most important and cut out distractions.