Cassidy Frost writes a passionate critique of how musicians are using social media, particularly vertical-scroll platforms like Instagram, in ways that limit their creativity. She argues that musicians today have unprecedented access to tools and global audiences, but instead of using them innovatively, many waste time on social media content that offers little artistic value. Frost encourages artists to break free from social media’s addictive influence, stop catering to tastemakers, and instead focus on creating unique experiences that truly reflect their music and individuality. She emphasizes that musicians don’t need social media to build lasting careers—they have the power to define new creative landscapes themselves.
Amy Sawyama
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Did you forget that you're an artist?
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Discussion (2)
I get what the author is saying, but at the same time, if you’re not on social media, how do you get your music out there in a more effective way? Friends of mine have many gigs booked through my Instagram DMs alone. It’s a tool, and like any tool, it’s about how you use it.
I think part of this write up is to not limit yourself to the bound of the social media box.
Social media can force you into creating in a certain way, whereas being an artist is less about being bound by viewership and a format