educational or instructional videos accounted for 47% of the uploads, product-focused videos for 33%, webinar recordings for 8%, original series and podcasts for 7%, customer testimonials for 2%, promotional videos for 2%, and company culture videos for 1%.
What I've noticed is that most early stage companies come out with tutorial type content, once well-known they move into other effective content types like comedy, entertainment, stunts, etc.
Early on you are just trying to get people to understand what you do, later you are just trying to remind them you exist.
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What I've noticed is that most early stage companies come out with tutorial type content, once well-known they move into other effective content types like comedy, entertainment, stunts, etc.
Early on you are just trying to get people to understand what you do, later you are just trying to remind them you exist.