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Discussion on: Creators have mixed feelings about TikTok’s new monetization program

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Amy Sawyama

So you basically have to have a large audience already and you have to stretch your content to be somewhat longer if you want to participate in tiktok monetization.

What’s strange is that Tiktok users tend to have short attention (the platform has trained people to be like this), so you may find that switching to longer form an uphill battle, hurting overall success on the platform.