The creator economy is so large and diverse it’s hard to even define. I really like Jim Louderbacks’ way of describing it:
But the irony here is that the creator economy is so amorphous that it’s hard to pin down.
Yes, it’s Youtubers and TikTokers scratching out a living on AdSense and brand deals.
But it’s also LinkedIn creators building their personal brand and translating awareness and trust into consulting and advising – or better full-time jobs. B2B media reborn!
🔻It’s video game players that share their streams – in many ways the sports stars of our time.
🔻It’s utility creators who teach you how to unblock your toilet or paint your house – or Home Depot’s DIY workshops but in the comfort of your own phone.
🔻It’s famous kids playing with toys – or this era’s Spongebob or Captain Kangaroo.
🔻It’s storytellers that create elaborate narratives that keep millions engaged for 22 minutes (or more).
🔻It’s slice-of-life creators, documenting the real world.
🔻It’s celebrities chowing down Hellfire Hot Sauce while baring their soul –the modern version of “The Tonight Show”.
🔻It’s unboxers, revealing and reveling in the lastest from Apple, Samsung and Sony – today’s PC Magazine.
And this list barely scratches the surface, I can imagine so many more personas that could be considered part of the creator of economy, at a certain point it almost feels like it will be the majority of media and entertainment, it’s only a matter of time.
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The creator economy is so large and diverse it’s hard to even define. I really like Jim Louderbacks’ way of describing it:
Source: linkedin.com/posts/jlouderb_litren...
And this list barely scratches the surface, I can imagine so many more personas that could be considered part of the creator of economy, at a certain point it almost feels like it will be the majority of media and entertainment, it’s only a matter of time.