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Discussion on: Apple says, 'We're sorry' for 'Crush' iPad Pro ad that seems to demolish creativity

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Amy Sawyama

I think I understand what they were trying to go for - that one device can do so many things for you, not necessarily replacing the creativity, but allowing you to have a lighter, thinner way to explore creative activities in one device.

But the visceral reaction that creatives had to their beloved instruments, tools, and gadgets being flattened by a rich a powerful Mega Corp, which already usurps creativity in the Job market willingly with AI, is of course a very valid reaction.