Khloé Kardashian has signed an exclusive deal with X (formerly Twitter) to produce a 26-part video podcast as part of its "Originals on X" programming. This series will feature her humor and relatability addressing various dilemmas. X aims to boost its video-first platform with celebrity-led shows. Other exclusive content deals include Paris Hilton, Tucker Carlson, and WWE, among others. Despite this effort, the article expresses skepticism about the potential success and broad appeal of X's current video offerings compared to previous, larger-scale partnerships with major sports leagues.
In my opinion, I think its a shame that X resorts to signing these types of people instead of sourcing from their own users on the platform.
Discussion (1)
So X is in the desperate "buy content" phase, I see.